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Our story

Pricing intelligence shouldn't be a luxury only big sellers can afford.

EcomTracker was built by two Amazon sellers who got tired of losing sales to competitors they couldn't watch closely enough. We started as a spreadsheet macro in 2023 โ€” today, over 1,000 Indian sellers use it every day.

2023
Founded in Bengaluru
1,000+
Sellers onboard
2
Marketplaces tracked
team_dashboard.live
Sellers tracked today
Across Amazon & Flipkart
1,247
SKUs monitored
Live right now
86,400+
Reports sent this week
Automatically
8,900
What we believe

The principles behind the product

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Built for India first

Every feature is designed around Amazon India and Flipkart โ€” not adapted from a US product.

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Transparency by default

No hidden fees, no confusing tiers โ€” pricing you can explain to your accountant in one sentence.

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Time is the real margin

Every feature we ship has to save a seller hours, not just add a dashboard chart.

How we got here

Our journey so far

2023

A spreadsheet macro, shared between two sellers

What started as a personal script to track 20 products grew into something other sellers wanted too.

2024

EcomTracker launches publicly

Daily email reports and Amazon India tracking go live for the first 100 beta sellers.

2025

Flipkart support and real-time alerts

We cross 500 active sellers and add hourly price-change alerts for Pro and Enterprise plans.

2026

1,000+ sellers and counting

Today EcomTracker helps sellers across India save an estimated โ‚น5M in combined monthly margin.

The people behind it

A small team, close to sellers

We stay small on purpose โ€” every teammate talks to sellers directly, every week.

Ananya Rao
Co-founder & CEO
Karan Mehta
Co-founder & CTO
Sneha Iyer
Head of Customer Success
Vikram Nair
Lead Engineer

Come track prices with us

Free forever for your first 5 products โ€” no credit card required.